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George sits at the intersection of two very different tourism economies. The town itself draws retirees, business travellers, and people visiting family. But the surrounding region—the game reserves, fynbos reserves, and private conservancies—pulls in international visitors and safari enthusiasts who might otherwise skip the Western Cape entirely. Buffelsdrift exists in that second world. Its presence and success reflects how the area's economy has shifted from purely agricultural to conservation-based tourism, which supports guides, rangers, hospitality staff, and local suppliers in ways that farming alone doesn't. The lodge anchors a different version of what George's surroundings offer tourists.
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In George, the Fancourt Hotel and Golf Estate is the standout luxury property in the region and internationally recognised — beyond it, the hotel market is largely mid-range business and transit accommodation. For Garden Route tourism, many visitors use George as a base and day-trip to the coast rather than staying in George itself. Corporate rates at George business hotels tend to be well below Cape Town or Joburg equivalents for comparable quality.